One of our favorite foods on the planet is the potato. It is a simple food yet can be turned into so many different things -- french fries, hash browns, gnocchi and of course, potato chips. So it was no surprise that when Lay's asked us to participate in their newest creative campaign we were very interested to hear more.
Fresh off the heels of their latest marketing campaign, the #dousaflavor contest, where public nominations for new chip flavors were accepted and voted upon by fans, Lay's is kicking off a new flavor crusade -- and they're throwing down the gauntlet.
You know the old girl scouts saying, "make new friends, but keep the old, one is silver and the other gold"? Let's just say this sentiment does NOT apply to Lay's newest campaign. This time, Lay's is introducing four new flavors and pitting them against four OG flavors; where one stays and one goes, as will be voted on by the public. We were lucky to be among the first to test out the new flavors. Check them out and cast your vote here!